As I wrote my last post, I realized something, which should have been obvious to me.
There is a very fundamental difference between Google+ and Facebook.
Facebook is oriented around establishing and maintaining associations with other people. This means that contact information is exchanged through profiles, videos and photos are shared between friends/family/associates, and people can converse with each other through wall posts or (instant) messages.
Facebook is for your common person.
Google+ is oriented around sharing content. Unfortunately, that’s all there is to it. Talking to one another is “unnatural” since you have to hijack a comment thread for some shared item. Hangouts are great for when you care to have face-to-face conversations, but that’s rarely the case with many people.
Google+ is not for your common person.
I think this is why Google+ will never be a competitor to Facebook, and will be abandoned by Google, in the future, like so many other projects that flopped. Google+ will never gain the kind of moment Facebook did because it’s not fun to use for common people. Sure there’s games to keep you entertained, but social networking isn’t about games.
Sharing content is a superset of social networking, not the other way around.
There needs to be a true Facebook competitor, oriented around people and not content. Personally, I’m hoping that Diaspora can help me break free from Facebook. I would love to share some aspects of my life with family, friends, and strangers online, but I want to do it in such a way where I have full control over it. Facebook makes me nervous as they continue to push the boundaries of the definition of privacy.